LESTER WUNDERMAN BEING DIRECT PDF

Lester Wunderman is chairman emeritus and founder of Wunderman, which he launched in In , he identified, named, and defined. Lester Wunderman, “the father of direct marketing” and quite possibly the smartest “The objective is to be relevant, not to be personal, Wunderman says. Lester Wunderman’s autobiography, Being Direct: Making Advertising Pay, is now available in eBook form and can be purchased for Amazon Kindle, Barnes.

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Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name.

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Being Direct: Making Advertising Pay

This is his own story, in his own words, of how he did it — Lester Wunderman created the business known as direct marketing.

This is his own story, in his own words, of how he did it — how he sold everything from roses to Ford cars, from credit cards to coffee, using wundrman direct marketing techniques he and his agency created; how he showed Time, Inc.

Wunderman’s intimate first-person account provides a business road map to the future. Hardcoverpages.

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Lester Wunderman | Chairman Emeritus Founder | Wunderman

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