Lester Wunderman is chairman emeritus and founder of Wunderman, which he launched in In , he identified, named, and defined. Lester Wunderman, “the father of direct marketing” and quite possibly the smartest “The objective is to be relevant, not to be personal, Wunderman says. Lester Wunderman’s autobiography, Being Direct: Making Advertising Pay, is now available in eBook form and can be purchased for Amazon Kindle, Barnes.

Author: Tomuro Malakazahn
Country: Mozambique
Language: English (Spanish)
Genre: Relationship
Published (Last): 10 January 2016
Pages: 232
PDF File Size: 14.55 Mb
ePub File Size: 4.83 Mb
ISBN: 752-2-91484-727-7
Downloads: 33563
Price: Free* [*Free Regsitration Required]
Uploader: Kajikasa

Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read.

Being Direct : Making Advertising Pay Direct

Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem.

Return to Book Page. Preview — Being Direct by Lester Wunderman.

Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name.


Being Direct: Making Advertising Pay

This is his own story, in his own words, of how he did it — Lester Wunderman created the business known as direct marketing.

This is his own story, in his own words, of how he did it — how he sold everything from roses to Ford cars, from credit cards to coffee, using wundrman direct marketing techniques he and his agency created; how he showed Time, Inc.

Wunderman’s intimate first-person account provides a business road map to the future. Hardcoverpages.

To see what your friends thought of this book, please sign up. To ask other readers questions about Being Directplease sign up.

Lists with This Book. This book is not yet featured on Listopia. Jul 22, Murciaspain rated it it was amazing. Really changed the way we get information.

Lester Wunderman | Chairman Emeritus Founder | Wunderman

Al Jones rated it really liked it Feb 04, Gui rated it it was amazing Jul 22, Suheb marked it as to-read Jan 01, Mathew Anthony marked it as to-read Mar 25, Roya marked it as to-read Sep 23, Anand Mohan marked it as to-read Apr 19, Joan Princess marked it as to-read Aug 03, uwnderman Duy Trinh marked it as to-read Dec 14, Yuki added it Jan 10, Tihana marked it as to-read Jul 05, Usama marked it as to-read Apr lestwr, Ioan-Alexandru marked it as to-read Apr 08, There are no discussion topics on this book yet.


Books by Lester Wunderman.

Trivia About Being Direct: No trivia or quizzes yet. Just a moment while we sign you in to your Goodreads account.